Blogs

How to drive Instagram for Travel Marketing

27 Jun , 2017  

instagram marketing

We all are familiar with the concept of marketing, an essential in every business. Whether Traditional Marketing or Digital Marketing every business uses a marketing strategy to grow its horizons and explore new opportunities in the industry. When we talk about Travel & Hospitality Industry, the need for marketing still remains the same. Travel industry has evolved in recent years like never before. New concepts in travel like solo travellers and new employment opportunities like travel writers have emerged. With all this happening in the Travel industry the need for digitization has arisen and with that comes in picture the concept of digital marketing. Digital Marketing is not merely a way to promote your business but to build a strong connection with your customers. Today, the customers want nothing but the best and when it is a service industry, it becomes even more critical to showcase the best of your Travel business. Services can be productized but in the end all that matters is overall customer experience. You might be thinking that to highlight the customer experience blogging is the best ever tool a sit allows you to elaborate a travel experience. So, why Instagram? Let’s understand in detail how Instagram drives the concept of Travel Marketing? A lot of Travel Agencies have begun promoting themselves through Instagram. And if

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Five Ways of Marketing Your Dental Practice

30 May , 2017  

Effective ways to market your dental practice

In today’s time being a dentist is not just about clinical or aesthetic dentistry. A well defined marketing plan can not just enable you to achieve your short term goal of having prospective patients know about you in your vicinity but will also help your practice’s academic and operational growth in the long term. If we talk about dentistry, there are a lot of ways to showcase your services / treatments offered through an effective social media presence, new articles etc. However, as a web solutions company for dental website designs with Healthcare as our main forte, DigiLantern advises you as a dentist to first have a strong marketing plan before commencing your infrastructural expenses in setting up your clinic. Here are 5 ways of marketing your dental practice to strengthen your patient base as well as spreading awareness about your treatments offered: 1. DEFINE YOUR LONG TERM STRATEGY The first and foremost decision to make while defining your strategy or your marketing plan is whether the execution will be in house or outsourced. The plan will be defined around what your current academic goals and service offerings will be with what will you focus on in long term. 2. THE BENEFITS OF MARKETING YOURSELF AND YOUR SERVICES ON SOCIAL MEDIA Your patients (existing and potential) – are increasingly mobile

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Medical Web Solutions Or A Word Of Mouth?

29 Mar , 2017  

Medical Web solutions

So, in the times of technology and digitization, it is mostly the inherent businesses that are still relying on the traditional marketing method – ‘Word of Mouth’. And it is true in case of any business, whether you are a lawyer, Doctor, CA or any other traditional business, you would have always believed and followed the good old way of accelerating the business through the “word of Mouth”. I agree, it is a sure shot way of increasing your reach. You have more chances of closing a deal if you have got a reference from a friend, family or a distant cousin. But, as a digital marketing professional let me tell you this was a good approach in 60, 70, 80’s. Not today! Why?- Because with the advent of Internet in 90’s, people have moved on from letters to email, newspapers to news apps and from TV to Mobile. The entire strategy to promote your business has changed. Technology has not only affected the business but also the lifestyle. ‘Time’ is the only factor that drives our lives and business in 2017. Don’t you think that you have to figure out a strategy to get the attention from our prospects/clients without spending too much time & effort? In the case of a Healthcare Practitioner, the story is no different. The

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