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Artificial Eye and Research Center

Challenges

Our client is one of the most advanced artificial eye and research centre in New Delhi, who are specialized in making high quality Custom Ocular Porsthesis (also Known as prosthetic eyes, cosmetic shells or artificial eyes) Scleral Shells, Sillicone orbital prosthesis & Spectacle orbital prosthesis to international patients especially from gulf countries, Africa etc. Our challenge was to change the look and feel of the website for their clinic and increase organic traffic. Our goal was to develop a website that will attract, engage targeted audience and grow the traffic and increase the website ranking through SEO.

Our Approach

Project Planning: Before we started the project we first needed to understand the industry of our clients. We delve into our research reviewing competitor sites, keywords, site content and social offerings based on which our designing team develops some strategies and planning to get the best results.

Technology Choices: Our technical experts created a dynamic solution for website which could also be accessible at the clients end to provide a much cleaner and more professional look with an open feel that will encourage and attract a patient to browse their website.

Implementation of solution: Our technical experts implement effective strategies such as modified look and feel through more professional and real time images and develop a more SEO friendly website to optimize and increase conversions.

On-Going Activities: We are currently working on Search Engine Optimization: Off page and on page strategies. We are also maintaining a sentiment tracker for the clinic further resulting into a better online reputation management for the clinic.