One of the Best Dental (Dentist) and Orthodontic clinics located in South New Delhi established in the year 1985 that offers a full range of dental clinical services performed by specialist dental surgeons. They approached us for Search engine optimization and Social Media optimization. Main aim was to make brand awareness including various technical advancements in the field of dentistry.
Project Planning: We began by developing and implementing their initial search engine optimization campaign based around on and off‐page optimization to generate the best results. Project planning involved creating a site that contains high quality content, based around core product‐related keywords, and using targeted Meta titles, Meta descriptions and keywords, to achieve high search engine ranking results.
Technology Choices: To achieve the growth figures we developed an integrated online marketing strategy with a focus on quality traffic, higher ROI and increase conversion from both new and repeat visitors.
Implementation of solution: We started this project with a clear goal – this website must help to achieve ambitious growth targets. Our digital marketing team implemented a comprehensive SEO strategy as the website was being developed, enabling us to optimize the site for search as well as user journey.
On-Going Activities: We are currently working on Search Engine Optimization: Off page and on page strategies. We are also maintaining a sentiments tracker for the clinic further resulting into a better online reputation management for the clinic.