This Dental Clinic wanted to digitalize their operations by creating a platform where patients & fellow citizens could deal with their routine problem knowing about the treatment centre nearby. They approached us to create a new product for their clinic. The new website was to be based on letting the fellow citizens know about the new age technology used at the their clinic.
We worked closely with the superb dental team at the clinic and created a project plan on helping them develop their initial concept into a real life web design. We have progressed through various stages of paper‐based prototypes, interactive wireframes and user testing in the book an appointment solution that we have build, through to beta launch of the product.
Project Planning: We focused on stringent timelines and hired top notch health expert content and copywriters to ensure timely milestone building and completion of this project, resulting into a web built project plan of 2 months with clear sign offs from the client on completion of over every milestone.
Technology Choices: We chose to create a dynamic solution on PHP which could also be accessible at the clients end resulting into giving an absolute handle to the client for them to change the content and placing of images time and again if need be. The solution did not just give them a leverage to have an advantage of managing easy operations vis a vis any of their admin user but also a choice of dynamically pulling it & showcase enhancements up the way they could with changing technology.
Implementation of solution: The project was completed in flat 3 months with a sign off and a clear data set to be viewed as reports and enter into the big data phase of validating and keep in touch with the existing set of patients for long. Client retention was made easier through this and a first phase of entering online reputation management was complete through building a dynamic website for the client.
On-Going Activities: In less than 1 week, the website was sitting on Page 1 of Google for 3 targeted keywords. We are currently implementing the search engine optimization, social media management strategies and maintaining a sentiments tracker for the clinic further resulting into a better online reputation management for the clinic and increase their patient base.