Clinics offering Hair transplant for men and women to increase their confidence approached us for PPC ad campaigning. Main aim was to make brand awareness including various technical advancements used in hair transplant.
Project Planning: We start out by developing an overall strategy for targeted ad copy, advertising platforms with proper services related keywords.
Technology Choices: As a well known PPC company in Delhi, DigiLantern believed it was vital to optimize the PPC campaign. Managing the PPC campaign provided us with essential insights and intelligence into how keywords were performing and also allowed us to test out new keywords.
Implementation of solution:We place advertising on the platforms that directly targeted to the genuine audience. We report the results and make adjustments on the fly.
On-Going Activities: We are currently working on the other keywords for services provided by the client. We are also maintaining a sentiments tracker for the clinic further resulting into an improved online reputation management.