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Medium Scale Business E- Commerce

CHALLENGES

This client was running an offline store in East Delhi to sell garments & handloom products. He approached us to help him design an online selling store. So, mutually we decided to create a visually appealing and user friendly e-commerce site.

OUR APPROACH

Project Planning: We planned our strategy with keeping the fact in mind that search engines use personalized results and visitor’s search history and location will affect the results. Our main focus was on revenue generation and retargeting.

Technology Choices: We chose to create a dynamic solution on WordPress, HTML, JavaScript and Bootstrap, which could also be accessible at the customer’s end resulting into giving an absolute handle to the client to change the content and placing of images time and again if, need be.

Implementation of solution: The solution did not just give them a leverage to have an advantage of managing easy operations but also a choice of dynamically pulling it & showcase enhancements up the way they could with changing technology. DigiLantern implemented a comprehensive on page SEO strategy like keyword placing on website content, Meta tags and Meta description off page SEO through content marketing like directory and article submission to optimize the site for search as well as user journey.

On-going Acvities: We are currently working on Search Engine Optimization: Off page strategies for further resulting into a better online reputation management for the e-commerce store.