This online Store offers fashion jewelleries, healthcare products, Mobile Accessories, Bags and products for children. They approached DigiLantern: SEO Company in Delhi, to create a visually appealing online presence of this e- commerce site through SEO to showcase their products.
Project Planning: We planned our strategy with keeping the fact in mind that search engines use personalized results and visitor’s search history and location will affect the results. Our main focus was on revenue generation and retargeting.
Technology Choices: To achieve the growth figures we developed a digital marketing strategy with a focus on quality traffic, higher ROI and increase conversion from both new and repeat visitors.
Implementation of solution: We started this project with a clear goal – this website must help to achieve ambitious growth targets. Our digital marketing team implemented a comprehensive on page SEO strategy like keyword placing on website content, Meta tags and Meta description off page SEO through content marketing like blogging and article submission to optimize the site for search as well as user journey.
On-Going Activities: We are currently working on Search Engine Optimization: Off page strategies for further resulting into a better online reputation management for the e-commerce store.