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Small Enterprise Digital Marketing

CHALLENGES

Our client runs a small business in East Delhi. They were doing good local business but now they want to expand. They associated with DigiLantern to provide them a digital marketing strategy which will help them reach their target customers through digital marketing and generate leads with the help of online marketing.

OUR APPROACH

Project Planning: Our first step after getting in touch with a client is to understand their business, core processes and their products & offerings to their target customers, because DigiLantern believes in customising the business solutions for our clients. Our team of experts decided to make an interactive website for our client and use digital marketing techniques such as SEO, SMO, E-mail Marketing and bulk SMS.

Technology Choices: The initial build stage involved taking each designed web page, then turning it into an HTML / CSS template. After that our technical team integrated these into the website’s CMS. Use of Code Igniter made it simple, full-featured and elegant web application.

Implementation of solution: We created a website that puts their services at the front line, showing them in an innovative way. We comprehensively integrated lead generation opportunities throughout the design. We concentrated on creating inherent user-journeys and navigation points.

Result: DigiLantern succeeded to develop the exact solution for this client. The system enabled the client to generate various reports so as to measure the effectiveness of our system and find out the scope of improvements. We enabled the client to generate queries through the online dashboard on their website. So, this is how we helped a small business to inform the masses about their products and generating leads through online marketing.

On-going Acvities: Team DigiLantern assisted this client start from the zilch to go digital. We are continuously working on maintaining the SEO rankings, SMO through images, videos, blogs on various social media handles. Last but not the least we are helping the client with e-mail marketing and bulk SMS.