This client is one of the best Travel Agents & Tour Management Company in North Delhi. They wanted us to help them to generate more leads online as earlier they were dependant on the traditional way of leads generation. The challenge here was to create an online marketing campaign that could give them a brand makeover and ultimately help them to locate & get in touch with genuine clients.
Project Planning: The project planning began with identifying the target clients so that we can utilize the best techniques applicable for an effective Lead Management System. DigiLantern then formulated a full?fledged plan to provide our client a brand makeover & LMS that could accentuate their business opportunities.
Technology Choices: While designing & developing a great website, you should concentrate on making it legible for all audiences, nonetheless of their backgrounds and age groups. Team DigiLantern used Code Igniter, PHP, HTML5, CSS3, j Query and LAMP stack technologies. Now, when the content, pictures and everything was ready for the web portal, we decided to modify it according to the mobile which can enhance user experience be it iOS, android, windows phone or tablets. Side by side, we formulated a strategy for their Lead Management System so as to meet the deadlines.
Implementation of solution: DigiLantern used Social media tools to enhance the brand’s online presence. We came up with online queries, bookings & payment options on their website. We were able to finish the development & implementation of our Brand makeover & LMS within the deadline i.e. 3 weeks. DigiLantern’s Lead Management System was implemented with following features:
Lead capturing through the website
Lead Management Dashboard
Lead Assignment
Lead Authentication using OTP
Lead follow ups using emails or phone
Capturing of Lead’s follow up statusLead filtering
Separation of Converted Leads and Dead Leads
Identification of duplicate leads
Importing leads from other platforms using bulk uploads
Email Marketing integration like MailChimp or MailGun
Customer Satisfaction Feedback collection
Result: There’s always a chance for improvement and we work closely with or clients, help them connect the dots and achieve what they aspire to achieve. Our Brand Makeover strategy & LMS helped them a great deal to reach the desired peak.
