DigiLantern Analytics

DigiLantern Analytics

Discover the potential of your data today and start reaping the benefits of predictive analytics as a service tomorrow.

The right data analytics approach can help you get a competitive advantage by empowering timely business decisions that answer to market conditions and upgrade operations. The efforts involve collaboration with business strategies and the capability to deliver clarity and integrity of information.

DigiLantern helps organizations recognize their challenges and take proper efforts to execute them into opportunities. Advanced analytics helps to initiate the understanding towards the value of a customer, performance and financial data primarily to provide significant visibility to business users. This helps data-driven resolutions that score in a positive point on the bottom line.

Our end-to-end analytics approaches are originated to help you upgrade organizational abilities, as well as support estimation and forward-looking financial and customer framework.

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Our APPROACH Framework

Problem definition & Solution design

  • Understanding goals and success criteria
  • Gathering information and facts
  • Developing issue / solution tree
  • Hypothesis generation
  • Developing analytics framework

Data Management

  • Identifying the right data
  • Internal / External
  • Structured / unstructured
  • Data collection & validation
  • Data harmonization

Analysis / modeling

  • Data mining
  • Text mining
  • Hypothesis testing
  • Model development (Iterative approach)
  • Model validation
  • Insight generation
  • Fact-based recommendation


  • Insights reporting and decision optimization
  • Visual story telling
  • Model relearning
  • Generate algorithm (script) for IT implementation

Our Service Offerings

Analytics Services

  • Strategic Planning, BI Assessments, BI Roadmap
  • BI Tool selection and RFP Assistance
  • Prototyping and Proof of Concepts
  • BI Architecture Design & Optimization
  • Data Integration
  • Analytics Reporting Automation
  • Dashboard Development

Data Governance

  • Data Definitions
  • Data Auditability
  • Data Access & Usage
  • Hierarchies

Data Security

  • Master Data Management
  • Strategies and Implement framework for consistent business practices and data uniformity
  • MDM capabilities around process automation incorporating compliance mechanisms
  • Establish single master source of information for data hierarchies, segmentation, and definition

Solution Architecture

  • Consulting for Vendor-neutral, best Practices in BI, DW and Big Data Infrastructure design
  • Design of robust and sustainable solution architecture that supports current business requirements with an eye towards future expansion

Predictive Analytics

  • Recommendations outlining future enhancements where iterative learning and incremental enhancements can be achieved;
  • Ability to overhaul status quo as opportunities present themselves;
  • Accurate benchmarking to create and reward accountability for long term positive impacts (clients can achieve up to 10:1 or greater ROI);
  • Flexibility to update or drop models that are no longer as effective, with
  • Periodic evaluation to assess continuous improvement opportunities that enhance the business based on data findings;
  • Business process improvements, infrastructure enhancements, and more effective data utilization tools.

Assessment Services

  • Vision / Strategy
  • Business Goals
  • Enterprise Performance Management
  • Process Improvement

Big Data Analytics

  • Social Media Analytics
  • Internet On Things - Analytics

Data Warehousing

  • Implement High Performance, Highly scalable Data Warehouse
  • Implement Data Integration from various sources including Big Data, Cloud etc.

Our analytics solutions deliver defined and constant business value globally. Our portfolio of Analytic solutions includes:

Sales And Marketing

Personalization & Segmentation

To improve your competitive advantage and captivate the customer through more effective marketing and sales directive, we customize offers, pricing and products based on customer's requirement.

Marketing Optimization

Forget about the Traditional Marketing Model, we now integrate frameworks for multi-touch attribution. We connect digital attribution with marketing models to assist you understand the impression of all marketing and media–from overall channel views to user-level interactions.

Data Engineering

Our data engineering provides a framework to:

  • Evaluation of existing data management systems and practices
  • Optimization of performance of data management ecosystems
  • Execution of roadmaps for data management
  • Adoption of latest technologies such as Big Data


It includes customer service, contact center analytics and supply chain analytics (cost to serve, backlog and cycle time analysis, fulfillment, BOM analysis, supplier performance dashboards)


It includes the complete product lifecycle from base pricing to markdown pricing and everything in between.

  • Base Pricing
  • Dynamic Pricing
  • Promotion Optimization
  • Markdown Optimization

Supply Chain

  • Strategic Network Design
  • Demand Forecasting
  • Sales & Operations Planning
  • Inventory Optimization

Test & Learn

To reduce risk and increase returns we estimate the incremental influence of campaigns. We provide complete clarity on analytical models.

Digital Analytics

  • Customer Service Analytics
  • Social Media Analytics
  • Multi-touch Attribution
  • Recommendation Engine