Dr. Mrinalini Sharma is an experienced plastic surgeon who is successfully running her own clinic Aestiva Plastic Surgery Clinic in Vasant Kunj and in Saket. At Aestiva, the motto is to provide affordable and quality care to clients who are keen to get the plastic surgery treatments to enhance their looks. She is a professional cosmetic surgeon who caters to all your needs related to plastic or cosmetic surgery.
DigiLantern’s initial association with Aestiva Clinic was for a website desgning. Since the Aestiva is now live, we are now associated with her for some on-going activities like Search Engine Optimization, Social Media Management and Paid Marketing.
We have a team of pioneers, who create custom Logo and Stationery Designs as per our client’s taste and requirement. Dr. Mrinalini Sharma wanted her name to be included in the logo, so the team came up with various suggestions based on her inputs. After finalizing the logo, we are also assisting the clinic in designing stationery for them which would enable the patients to recognize the brand and increase the recall value.
Website designing consists of the process of planning, creating and designing a website which is domain-centric so that it fulfils the main purpose of attracting the right traffic. Aestiva-Plastic Surgeon in Delhi, Aestiva Clinic, Dr. Mrinalini Sharma is built on CMS (wordpress) with some custom pages to provide a platform for a complete patient experience. For e.g. additional plug-ins like ‘book an appointment’ form, ‘request a call back’ form. Website designing is not just limited to the designing part but it should also be user-friendly, highly responsive, and SEO friendly, not to forget the visual part because what you see remains in your memory for longer than what you read.
Pay-Per-Click is an advanced digital marketing tool for targeting right audience at the right place and the right time. Our digital advertising team, first of all, performed a competitive analysis for Aestiva Plastic Surgery Clinic to understand the market. We then shortlisted a set of keywords including the most searched keywords for plastic and cosmetic surgery. Keeping in mind doctor’s preferences and the geography to be focussed. The challenge was to meet the Google’s AdWord guidelines while showcasing the best of doctor’s speciality and service offerings, as there are some restrictions on advertising some of the plastic surgery treatments. But there’s nothing impossible for DigiLantern’s advertising experts. The last step was to create Google AdCopies written in a manner to ensure optimal results for Aestiva‘s Ad Campaign.
SEO involves researching the latest topics, new concepts in plastic or cosmetic surgery; writing and posting regularly unique content for Search engines, which is a dedicated task. SEO helps to increase reach and create brand awareness among the masses. If you are not publishing fresh and new content through SEO, the brand visibility will fall down. Team of SEO experts at Digilantern provides On-Page and Off-page SEO services for Aestiva Plastic Surgery Clinic.
Social Media is the most important media to reach out to people specially when you want to connect with them directly. Social platforms have evolved themselves with new trends and strategies. DigiLantern’s social media team is constantly researching new strategies for promoting Aestiva on various social platforms, supported by our designing team who creates peculiar creatives to make the campaigns even more impactful. Though various social platforms have some guidelines which we have to adhere but keeping those guidelines in mind our team of experts creates distinct strategies for each social media platform for Aestiva Plastic Surgery Clinic.