Dr. Shilpi is a reputed expert in Plastic Surgery with specialization in aesthetics & cosmetic surgery the face & body. She has been extensively trained in some of the best institutes in India and abroad. She's also a recognized expert in dealing with facia trauma cases including facial fractures.
Dr. Shilpi being an artist herself wanted us to create a logo which was artistic and classy. So, it had to be that way! Classy font style and the color choices. With a few amendments to the very first logo design we shared with her it was finalized.
Dr. Shilpi Bhadani Plastic Surgeon In Gurgaon already had a website but this time she wanted her website to look more structured and specialty-oriented i.e. aesthetic surgeries. To meet her expectations we ensured giving the website an aesthetic appeal while making it as informative as it can be even at the first glance. The website has the online appointment booking module as well as the patient reviews plus testimonial module. These were the aspects that we had to take care of from her point of view but being digital partners we also had to ensure that the website is highly responsive, user-friendly and search engine friendly at the same time. All these aspects assist in an effective digital presence and online marketing.
The process of paid advertising begins with the understanding of a healthcare practitioner's expertise and specialty which further helps in choosing the right set of the keywords to be targeted. Dr. Shilpi being one of the best plastic surgeons in Delhi NCR we had to ensure that we showcase her practice in the way it actually is. She is an internationally trained surgeon, so we took care of all these aspects while making the ad copies and shortlisting the keywords for her. Though we also had to keep in mind the Google guidelines which restrict a few drug terms and the promotion of some plastic surgery treatments.
Social Media is now not just the platform where thousands of people exchange information but also a medium of generating leads and having a close connection with your patients. In 2017 Video Marketing has been the most trending social media marketing tool and believe us it is here to stay in 2018 as well. Another important aspect of social media is being able to provide instant replies to the queries which improve the credibility of a healthcare practitioner. Through Social Media, we mixed our creativity and Dr. Shilpi's expertise to gain genuine followers on her social media channels including Facebook, Instagram, and Twitter.