Goodwill is the only asset that competition cannot undersell or destroy. – Marshall Field
Truly said…
The existence of the company and profits depend upon its goodwill. The base of the goodwill of your practice is people. People who are working with you, people who are working for you and last but definitely not the least – your patients. connected with the organization. So it becomes a duty and responsibility to provide your people with accurate and timely information, cater to their needs, be constantly in touch for effective communication and be able to deliver results in one go.