According to a study conducted by McKinsey, the productivity of retail sector is comparatively very low than the international retail giants. If we expand the retail sector and its productivity to match other developed economies, at least 50 million jobs will be created in India. The current challenges in retail sector are: absence of integrated IT system, under-developed supply chain management techniques, Lack of skilled manpower for retail management. The most effective techniques which can be used to eliminate these shortcomings are e-Commerce and mobile commerce and highly technology savvy stores.

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