Search Engines are online software tools that search for (and index) textual information on the internet (or world wide web) so that when a user submits a search term, the search engine results pages (SERPs) show snippets of web pages deemed most relevant to the term entered. Results can consist of web pages, videos, images and data taken from other online directories or databases. Search Engines determine which information is shown using algorithms and human input to decide relevancy. The key word is “relevancy”. If you want your business website to become a 24/7 lead generating machine, that attracts potential customers who are searching for your products and services online, you’ll need your website pages to rank highly for search terms that relate to what you offer. To do this, you’ll need a website that is search engine optimized using both on-page and off-page strategies and techniques. Find out more about our Search Engine Optimization (SEO) Services – our strategies and techniques are recommended and rubber-stamped by all major search engines and we’ll help your business dominate your online market-place.
Search Engine Optimization (SEO) is the process of optimizing a website for it to be ranked highly in ‘natural’ or ‘organic’ search engine results pages for keyword phrases that relate to the type of products and services you offer. Let’s be brutally honest – when you search for information online using search engines, do you normally search beyond the 1st page of results? Ranking highly on the 1st page is where you need your business website to be positioned. You’ll get a higher share of click-throughs to your website and if your website engages visitors (using web usability strategies and techniques) you stand a far higher chance of converting them into action takers too! Our SEO Services include keyword analysis, site structure and navigation suggestions, optimized copywriting, SEO implementation and SEO link building.
Search Engine Marketing (or SEM) is a collective industry term for all strategies and techniques related to promoting and marketing websites on search engines and includes ‘natural’ methods such as search engine optimization as well as ‘paid” methods such as Google Adwords Pay-Per-Click.
Keywords (or key phrases) are terms that people enter into search engines to search for information, products or services online. Search engines then show the most relevant web pages (from their index) in search engine results pages. Search engines use algorithms (that include over 250 ranking metrics) to determine which web pages are shown at the top of their results pages. One of the most important metrics used is relevancy to the search term entered – otherwise known as keywords. Comprehensive Keyword Research & Analysis is critical to understanding which keywords should be optimized for within the content of web pages. Using the most searched-for, relevant keywords (that relate to your products and services) will then enable your business website to be found in search engines.
When website visitors land on your pages, you have up to 8 seconds to convince them to stay and take action. Fail the 8 second test and you can kiss them goodbye! How long do you remain on websites that are boring, un-engaging and hard to navigate or use? Regardless of how highly your website is ranked in search engines, your website must engage them, speak their language and convert them from visitors to action takers. If you think your website is in need of a usability makeover, a navigational audit or a conversion strategy tune-up, try our Website Usability Testing & Audit service.
Search Engine Optimization includes two key areas: on-page and off-page. Our SEO Link Building Services focus on getting quality in-bound links from good quality websites. Search engines place great importance on the quality and quantity of links pointing to a website. For businesses wishing to rank highly in search engines, strategic link building is a “must have” activity. However, unlike many other SEO companies who focus on targeting irrelevant, low value links or link farms, we target strong, authoritative links. A smart, effective way to entice webmasters to build links to your website is by publishing unique, fresh and useful content – commonly known as link-bait.
lick-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a particular link. A Call to action (CTA) is an instruction to the potential customers to produce an immediate response, usually using a “call now” or “find out more”. A CTA can be a simple non-demanding request like “click on button” or “watch this video”, or a much more demanding request. An obvious CTA would be requesting the potential customers to provide personal details and contact information.
Social Media has taken the world by storm over the last 2 to 3 years. Everyone has a Facebook account and many businesses have a Twitter or Linked-In account. Promoting your business online through Social Media Marketing should be seen as a vital part of your online marketing mix. From an SEO perspective, Twitter and Facebook Pages regularly show up on search engine results pages while Linked-In is the largest business networking platform online. If you’re looking to take your first steps on promoting your business through Social Media or if you need help optimizing your existing accounts, simply call us to discuss our SEO Link Building Service – we’re only a phone call away!
We offer a number of services aimed at increasing the conversion of website visitors into leads or sales. Our SEO copywriting service focuses on creating fresh, keyword-optimized website content that tempts, engages and entices visitors to take action. Our Website Usability Testing & Audit service offers best-practice and industry-related suggestions to improve your website usability, increase your conversion ratio and increase positive visitor behavior.