Google Ads Specialist

In:

Location : Noida

Qualifications : Graduate in Any Discipline. Google Ads Certification preferred

Experience : 5+ years

Key Skills : Google Google Ads, Ppc Campaigns, Keyword Research, AdWords, PPC, Ppc Management, Campaign Development, Google AdWords, Ppc Marketing, Pay Per Click

About Role:
Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients.

Responsibilities :

  • End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
  • Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
  • Drive campaign optimizations via experiments & new initiatives – A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
  • Campaign Analytics – Measure and report performances of all marketing campaigns against goals
  • Research and analyze competitor advertising strategy and tactics
  • Collaborate with internal teams to create landing pages and optimize the user experiences
  • Optimize the ad copy, landing pages for better results
  • Analyse creative performance
  • Budget management
  • Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests


Job Qualifications and Skill Sets :

  • Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • In-depth knowledge of Google Ads – Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
  • Analytical approach + Data-Driven Thought Process + Optimization mindset
  • The ability to think creatively, own things and work independently in a fast-paced environment
  • A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
  • Competency in Excel and PowerPoint for analysis & presentations
  • Excellent communication skills and problem-solving abilities

Previous Experience :

  • Experience in running large scale App Install campaigns
  • Exposure and experience to lead marketing in the Middle East, International Markets
  • SEO On-Page and Off-Page SEO optimization levers
  • Experience with Analytics and Attribution platforms like Branch, CleverTap
  • Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix
  • Experience with DSPs like DV-360, In-Mobi, Revx
  • Experience with content platforms like Taboola, Outbrain

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