In:
Location : Noida
Qualifications : Bachelor degree / Master degree
Experience : 5+ years
Key Skills : Paid Campaign Management for All Social Media Platforms, Budgeting, Creative Ad copies, SEM, ROI.
- Day-to-day campaign budget management to inform performance optimisation experimentation goals
- Raising concerns and highlighting opportunities whenever required
- Managing monthly channel pacing to ensure we hit budget/CPA targets.
- Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, LinkedIn etc
- Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, LinkedIn etc
- Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets
- Craft best in class campaigns with our design and analytic teams, developing the Client’s personality through ad personalisation audiences
- Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.
Requirements:
- Candidate should have at least 5+ years hands-on experience with performance marketing, ideally managing large budgets and experience working with Meta (Facebook Instagram), YT, Linkedin.
- Have an excellent understanding of levers and main KPIs of performance marketing (across web app)
- Able to assess performance, define strategy and prioritize tactics to drive growth and profit
- Highly analytical mindset with proficiency in Excel.
- Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations
- Problem solving mentality, always looking for more efficient ways to improve the process.
- Excellent written and verbal communication skills
- Able to work in a structured and independent way and deliver great results with their hands-on mentality
- Should be Innovative and curious, not afraid to challenge
- Have good prioritization and time management skills, ability to manage multiple projects, appetite for collaboration and eagerness to learn.
- Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance benchmarks
