So, in the times of technology and digitization, it is mostly the inherent businesses that are still relying on the traditional marketing method – ‘Word of Mouth’. And it is true in case of any business, whether you are a lawyer, Doctor, CA or any other traditional business, you would have always believed and followed the good old way of accelerating the business through the “word of Mouth”.
I agree, it is a sure shot way of increasing your reach. You have more chances of closing a deal if you have got a reference from a friend, family or a distant cousin.
But, as a digital marketing professional let me tell you this was a good approach in 60, 70, 80’s. Not today!
Why?- Because with the advent of Internet in 90’s, people have moved on from letters to email, newspapers to news apps and from TV to Mobile. The entire strategy to promote your business has changed. Technology has not only affected the business but also the lifestyle. ‘Time’ is the only factor that drives our lives and business in 2017. Don’t you think that you have to figure out a strategy to get the attention from our prospects/clients without spending too much time & effort?
In the case of a Helathcare Practitioner, the story is no different. The patients want to visit the website before making an appointment. They want to know what your current patients have to say about you. They want to use an app to make an appointment instead of visiting the clinic and doing it manually.
Needless to say, you have to have a strong digital presence. And the digital media provides you so many different ways and platforms to do so. You can showcase your experience and expertise quite creatively and in a very appealing manner. You need to let your potential patients know why they should choose you. What are the professional achievements and the values that drive your business.
But, amidst all this don’t forget what your patient needs. You have to exhibit how you extend medical care as well as the convenience to your patient base.
Being mindful of the time spent in reaching out to your prospect is the most important variable in defining your success. At DigiLantern, we provide customized web solutions to medical industry by identifying & creating a strategy for presenting the best of their practice. So, here’s the thing about web solutions that the opportunities are limitless.
We help you market your services in the most authentic manner and create a strong medical brand. We empower you to reach a larger patient base and make it easier for the patients to reach you. Digitization enables you integrate the clinical process, provides insights into patient behaviour and data, and creates a better package for your patients.
You should not confuse the digital media as a platform which can only be helpful in displaying your work. If you manage to partner with the right web solutions company, you can achieve much more than you imagine. So, are you ready for a seamless communication with your patients and to be on the top of the medical industry?
